How do you manage your website on your own?

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The use of content management systems (CMS) became widespread at the beginning of the twenty-first century. Content management systems make it possible for clients to manage all or individual sections of their website’s content on their own, without involving a professional web developer who knows hypertext markup language (HTML).

The rapid rise in popularity of content management systems has prompted web developers to create universal systems for managing and displaying websites (engines), which can be used as a platform for building various websites. The roll-out of content management systems which are virtually identical to one another and the creation of several inexpensive or even completely free design templates for these systems has resulted in website creation becoming cheaper. An enormous number of websites built using these systems have appeared and continue to appear.

There are both positive and negative aspects to this. One of the positive aspects is that aspiring businessmen, academics and representatives of many other professions now have the opportunity to launch their own websites and these abundant new resources have expanded the amount of information available on the Internet. Unfortunately, it’s not long before the negative aspects come to light. The huge number of low-budget websites has brought forth an entire series of problems: extremely low-quality content, a lot of borrowed content, confusion when trying to visually identify websites due to their use of impersonal design templates, navigation difficulties such as broken links, and vulnerabilities associated with off-the-shelf сontent management systems. All of these issues, combined with the absence of professional website support, have resulted in the mass proliferation of computer viruses and a deluge of spam. The universal nature of off-the-shelf content management systems is often excessive and sometimes creates insurmountable difficulties for website owners when administering websites created using these systems.

If you take a serious approach to creating your website, off-the-shelf solutions won’t be acceptable for you. Custom website development makes it possible for you to manage your own website with great convenience, which is not possible with off-the-shelf solutions. Here is a real life example: one of our representatives had to solve some bureaucratic issue in the accounting department of a well-known Russian Internet service provider. He was struck by the appearance of the accountants: instead of the usual browbeaten Russian accountants with pronounced chronic fatigue syndrome, there were cheerful women working in the accounting department. They were tossing around jokes, witty remarks, and engaging in everyday chit-chat while doing their paperwork. Besides this, they also issued a package of documents in a couple of minutes, just by clicking a few keys on the keyboard. Our representative asked how they managed to do this and they said that they do not use off-the-shelf accounting software and instead use a solution developed by their own programmers made especially for their accounting program. Of course, certainly not all companies can afford such a luxury, but this mode of work serves as an example that is worth striving for.

The cost of developing a custom content management system is rather high but it can be made cheaper by reducing the degree of content management. The main criterion to keep in mind when deciding about the degree of content management is the time period during which information in a specific section of the website needs to be updated or how often you plan on adding new sections to the website. If you need to make changes on a daily or weekly basis, creating a content management system for this section is justified; otherwise, the cost of development will be higher than hiring a professional to add or update information over the course of several years, and moreover, they will process information professionally without any stylistic errors.

You should consider your website’s specific features when you are making the decision to create and configure a content management system. In any case, ordering a content management system is not worthwhile if you don’t have an in-house department or a specialist to deal with the website’s content; in this case it’s best to turn to professionals for website support. We know of cases when clients have needlessly paid for the creation of a content management system because it turned out that they had no employee who could be entrusted with the website, and in the end, the client turned to us for support. Our specialists are more comfortable working with content without using a content management system no matter how good it may be.