What is Web design?
A web designer’s task is to design a website’s graphical user interface. You may say “styling”, but design is what is meant. Perhaps this definition does not tell you much, but we need to be sure that we are referring to the same thing in order to create a good user interface for a website.
First of all, we’ll dispel the myth of the web designer as a creative individual, whose calling is to make the world more beautiful. It is laborious, sometimes tedious work, in which there is no place for reflection and creativity. The result of this work is combining separate images, thoughts and materials together to form something with an orderly appearance, a distinct hierarchy and convenient navigation. The graphic design part of this process cannot be called creativity. A website’s graphic design serves as a subliminal message about its contents. It also helps identify a website overall and promotes a detailed understanding of its hierarchical structure. If the designer has a creative personality this will most likely hinder their work as a professional, which is to disengage themselves from the creative element in order to have an objective perception of the task.
The designer is nearly at the end of the production process, tasked with handling a large amount of material previously created by other professionals. If you don’t have any materials ready yet, you shouldn’t expect a miracle from the designer. Most likely, it will be a design “about nothing”. If you need ideas, contact a creative specialist. If you need photos, hire a professional photographer. If you need texts, contact a copywriter. And when you already have quality content, contact a designer. We are ready to help you prepare content for your future website during all stages of production and we will conclude by sharing our impression of the design. Impressions are subjective and have the ability to change over time, sometimes in diametrically opposite directions. The ideal design remains imperceptible. “So, where is the design here?“ is the best compliment the designer can receive.